THE PLAN – 53 WEST 36TH STREET

THE PLAN – 53 WEST 36TH STREET

Like many tenants on the northern edge of Midtown South, the ground-floor storefronts
spread across 53 West 36th Street were, until recently, among the city’s vibrant quilt of
garment wholesalers. But by March, when it became clear to landlord Hidrock Realty that
at least three of those fabric wholesalers were unable to cover the cost of rent at the
13-story office property, principal Steven Hidary and his colleagues looked to the
neighborhood’s shifting commercial landscape for inspiration.