Lisa Vidal, 27, has joined Hidrock Realty as a leasing director.

In this role, Ms. Vidal will support Hidrock’s office and retail leasing teams.
Her responsibilities include the creation of marketing materials, the handling
and coordination of all space showings, and neighborhood market research.

ZMIX Inc. has leased a 2,100 SqFt on the ground level of 53 West 36th Street to house
its new wholesale division, announces Abraham J. Hidary, the building’s landlord. The asking rent was approximately $85 per SqFt and the lease is for a term of eight years.

ZMIX’s successes with several retail boutiques in Manhattan’s SoHo neighborhood lead the firm to venture into wholesale operations.

Featuring Robert Kaplan

Robert C. Kaplan was drawn to the real estate industry because of it’s fast pace,
the opportunity to work with a wide range of businesses, and what he sees as the industry’s “unlimited potential for success.” After graduating from Rutgers University
with a bachelor’s degree in urban studies and planning and a certificate in housing
and real estate development, he decided to venture into real estate.

He joined Hidrock Realty, a private real estate firm with properties throughout the
East Coast that provides fully integrated real estate services, as a leasing associate. Now, four years later, he serves as the firm’s Senior Director.

A joint venture between Manhattan, New York City-based Hidrock Realty and Meritage Properties has acquired the Mary McFadden Building, a 17-story, 162,000-square-foot office tower located at 240 W. 35th St. in New York City. The property is fully occupied
by a roster of approximately 40 tenants, including Doubledown Media, First Funds and
A Better Chance.

Hidrock Realty has arranged five leases – three new and two renewals – at the Hollywood 95 Office Center in Hollywood, Fla. as the office park continues to bustle with activity. The 37,000 s/f office center, at 2700-2750 North 29th Avenue is approximately 90% occupied.

Abraham Hidary, president of Hidrock Realty, is planning to turn the ugly duckling
he paid $58M for into a swan.

As REW reported September 3, a joint venture of Hidrock and Meritage Properties purchased the 162,000 s/f office building, known as the Mary McFadden Building,
at 240 West 35th Street, between Seventh and Eighth Avenues.

A joint venture of Hidrock Realty and Meritage Properties has purchased the Mary McFadden building at 240 W. 35th St. from Eretz Group for $58 million. The 17-story building contains 162,000 square feet and sits between Seventh and Eighth Avenues.

Hidrock is also the owner and landlord of three properties along West 36th Street –
35, 53, and 65 – all located between Fifth and Sixth Avenues.

A joint venture of locally based Hidrock Realty and Scarsdale, NY-based Meritage Properties has acquired a 162,000-sf office building, known as the Mary McFadden Building, at 240 W. 35th St., between Seventh and Eighth avenues. According to
a source close to the deal, the purchase price was $58 million. The seller was the
Eretz Group, who couldn’t be reached by deadline for comment; however the source
tells GlobeSt.com that the reason for selling was simply that it was “offered a good
price,” for the asset.

The Futures Group Holdings, Inc. has leased 2,023 SqFt on the sixth floor of 53 West 36th Street for its headquarters, according to Abraham J. Hidary, President of Hidrock Realty, the building’s landlord. The asking rent was $45 per SqFt.

The tenant, a boutique-recruiting firm that specializes in the financial industry, will take immediately occupancy of the space for a term of seven years.