React2Media and The Apparel Maker have moved into 5,860 square feet
at Hidrock’s 35 West 36th Street building
React2Media, a full-service boutique agency specializing in interactive marketing
opportunities for publishers and online advertisers, has signed a seven-year,
3,420-square-foot deal at 35 West 36th St. The company expanded from its
previous location in Chelsea. Robert Kaplan, director of leasing at Hidrock Realty,
represented the landlord, 3536 Associates, LLC, an affiliate of Hidrock Realty,
while Marilyn Kane of Nichols Kane Realty represented the tenant in the
transaction. Asking rent for the space was $34 per-square-foot.
The Apparel Maker has signed a five-year, 2,400-square-foot lease for its first
New York City location. Robert Kaplan of Hidrock Realty represented the tenant
and the landlord, 3536 Associates, LLC an affiliate of Hidrock Realty, in the
transaction. Asking rent was $34 per-square-foot.
Hidrock Realty is completing custom build-outs for both companies, such as
refinishing the building’s 100-year-old maple floors and exposing original brick
walls for The Apparel Maker. Both tenants will receive turn-key designs for their
new spaces, including brand new kitchens and private bathrooms.