03 Feb JASON WU THINKS BIG
Everyone knows that Michelle Obama helped put Jason Wu on the map. But
the subsequent publicity blitzkrieg couldn’t have come at a more apropos time.
Wu was already riding a high from a previous (self-dubbed “breakthrough”)
spring 2009 show, which saw a $1.2 million jump in sales. “We were ready for
that next area of expansion,” Wu, 27, remarks.
And expand he has. Of all the designers in the Obama fashion tribe, Wu has
taken most obvious advantage of his fortuitous moments in the spotlight. In the
past year, the Taiwanese designer launched a pre-fall collection, sales of which
are already 45 percent over initial projections; sunglasses, with Modo Eyewear;
his own GE digital camera, licensed by General Imaging; a capsule collection
with Tse Cashmere, and has plans to enter the footwear market by 2011.